Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week dive into the iPhone chatter, some brand experimentation, and a few pretty scary GIFs. Take the plunge…

3 THINGS YOU NEED TO KNOW

• Facebook will factor trending topics and news into its “served to” formula for content. In summary, this will give lower priority to user content, and higher priority to breaking news stories that are receiving high engagement – a step in the direction of the Twitter world.

• Spotify to bring takeover video ads into the mix (see what I did there?)

• Views for the top 100 YouTube channels have grown 80% in a year
  

 

The Big Apple

• The iPhone 6: now with extra clumsiness

• Apple sells 10m devices on opening weekend (Click through the image gallery for sufficiently cringe-worthy images of elated fanboys leaving Apple stores)

• #Bendgate:The internet reacts

• The iPhone 6 vs the Samsung Galaxy S5, from the Onion

• All the ways in which Apple is late to the party (Includes gems like ”If you need help with your new iPhone’s features, just ask an Android user. We’ve had this stuff for years”)

• Mashable’s Todd Wasserman on why he won’t be buying an Apple Watch
  

• Snapchat for your wrist

• Twitter on iOS gets a revamp
  

 

In other news…

• Facebook’s now averaging 1bn video views per day, and 2/3 of those are on mobile

• Brands experimenting with Hyperlapse

• Big brands jump on Flipboard’s video ads, which will appear in users’ streams. No autoplay (for now)

• How Nissan sped forward with a royal baby tweet in just seven minutes

• A study finds 6 of the top 10 brand posts on Facebook (from 2014) are about sports. The numbers are based on total likes, comments and shares, but of course doesn’t account for paid support. So does this ranking mean that sport content was truly better, or simply that pockets were deeper?

• Samsung’s gone round the bend

• Blackberry’s upcoming Passport smartphone now has a price tag. I’d imagine anyone with oddly-shaped pockets will now be on the edge of their seats

• Has Google Glass met its match?

• Harrods launches Stiletto Wars – basically Candy Crush for shoes

• Before you decide which smartwatch to buy…

• Forget what you think you know about Millenials

• Random, and not really social-related, but in the age of smartwatches, “real-time” and OH NOESSSS IT’S 11.02 AND I WAS MEANT TO BE ON A CALL AT 11.00, I really love the concept of the watch that tries to get you to stop counting the minutes. This is Slow
  

 

Just for fun

• Customer complaint of the day

• Bad fan art. My favourite was Nick Cage, until I saw David Schwimmer and was instantly reminded of this.

• Last time it was pears looking like babies, now it’s peaches wearing panties

• These GIFs freaked me out

• This ACTUALLY happened

• How social media is changing your brain… literally (for example, there are similarities in the brains of heavy social media users and those with drug dependencies)

• Coffee naps are better than coffee or naps alone

• And finally, this squirrel just became the king of the photobomb

 

Worth a Watch

Infographic of the Fortnight

The life of Steve Jobs

À bientôt

P.S. To finish, here’s a long-ish read for you… but one that’s worthy of Social Digest’s title: email is exciting, and it’s definitely, definitely, definitely not dead