Last week, while many members of the Content Marketing Institute team traveled Down Under for Content Marketing World Sydney, I stayed stateside to take advantage of an amazing opportunity to spend three days at Adobe’s…
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I report live from Content Marketing World in Sydney, Australia — our first…
When my colleagues, Derek Edmond and Casie Gillette at KoMarketing Associates, and I first viewed responses from our inaugural 2014 B2B Web Usability Report, we weren’t surprised by some of the results. For example, we…
What makes B2B content effective? Understanding ways to match content with the sales process is just as critical as ensuring content quality. Gaining this understanding requires content marketers to master three concepts that mirror the…
We all know a picture is said to be worth a thousand words. But to a marketer, a picture can be worth so much more. As people are sharing more than 500 million photos a…
“I believe in America…” With these four words, The Godfather opens with the first of countless memorable lines — a testimony to the lasting power of what’s widely acknowledged as one of the most perfectly…
Two hundred million active Twitter users send 400 million tweets per day. Six-hundred-thousand pieces of content are shared on Facebook each minute. Seventy-two hours of video are uploaded to YouTube every minute. The ever-growing streams…
As a content marketer, when I complete a project, I sometimes get this feeling like I’m handing over the keys to a Ferrari, only to watch it crash before getting out of the car park. …
As content marketing becomes an increasingly important means of propelling our businesses forward, I’m finding that many marketers are still struggling with the operational issues associated with the discipline. In almost every meeting I attend…
Social networks like Twitter have ushered in a new era of customer-care content. Unfortunately, for many businesses, this has come to mean that a social media manager’s time might be completely consumed by answering customer…