{"id":522,"date":"2014-04-08T20:11:00","date_gmt":"2014-04-08T20:11:00","guid":{"rendered":"http:\/\/www.timwyatt.ca\/test\/?p=522"},"modified":"2014-04-11T20:11:53","modified_gmt":"2014-04-11T20:11:53","slug":"social-media-imagery-5-must-knows","status":"publish","type":"post","link":"https:\/\/www.timwyatt.ca\/test\/?p=522","title":{"rendered":"Social Media Imagery: 5 Must-Knows"},"content":{"rendered":"<p style=\"text-align: left;\">\u00a0<strong><em>This guest post was written by <a href=\"http:\/\/social.ogilvy.com\/leaders\/single\/hope-frank\/\">Hope Frank<\/a>, Assistant Account Executive at Social@Ogilvy Chicago, and <a href=\"http:\/\/www.linkedin.com\/pub\/josh-williams\/50\/3b9\/a47\">Josh Williams<\/a>, Art Director at Ogilvy PR Worldwide.<\/em><\/strong><\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/social.ogilvy.com\/wp-content\/uploads\/SM-Pages1-790x310-e1395342303263.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"SM-Pages1-790x310\" class=\"size-full wp-image-20467 aligncenter\" height=\"235\" src=\"http:\/\/social.ogilvy.com\/wp-content\/uploads\/SM-Pages1-790x310-e1395342303263.jpg\" width=\"600\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Imagery is key to any social content strategy. Here are 5 must-knows for social media practitioners about the basics of using images on social.<\/p>\n<p><b>1. File Format. <\/b>With so many different image types, it can be confusing to know which ones work on social platforms and which don\u2019t. <i>\u00a0<\/i><i>Formats accepted across social platforms:<\/i><\/p>\n<ul>\n<li>.JPEG: most common, basic image file, but with every save more of the picture is lost.<\/li>\n<li>.PNG: most likely to look exactly as planned on the web.<\/li>\n<\/ul>\n<p><i>Formats not accepted:<\/i><\/p>\n<ul>\n<li>.PDF: not accepted as an image file.<\/li>\n<li>.GIF: image files that are compressed and look like a moving picture, but will not upload to social networks (if you\u2019re really looking for a .GIF, check out <a href=\"https:\/\/giphy.com\/\">Giphy<\/a>).<\/li>\n<li>.PSD\/.AI: editable versions within Photoshop and Illustrator that are not considered image files.<\/li>\n<\/ul>\n<p><b>2. File Size. <\/b>Each platform has recommendations as to which image sizes populate best both on the platform. As of March 2014, the recommended image sizes are: <i>\u00a0<\/i><i>Facebook:<\/i><\/p>\n<ul>\n<li>Photo Post: 403&#215;403 pixels\n<ul>\n<li>Note: this is the size that the image will preview on the Timeline, but it is recommended to use larger images with a similar aspect ratio of 1:1.<\/li>\n<li>Images with other aspect ratios can be used, but will preview as letterboxed.<\/li>\n<li>Cover Photo: 851&#215;315 pixels\n<ul>\n<li>Note: design consideration must be given to the bottom left corner where the profile photo overlaps.<\/li>\n<li>Profile Photo: 180&#215;180 pixels<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><i>\u00a0<\/i><i>Twitter:<\/i><\/p>\n<ul>\n<li>Photo post: 900&#215;450 pixels\n<ul>\n<li>Note: this size fully populates the preview screen. Other sizes can be used, but only a portion of the image will preview.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>On April 8, Twitter <a href=\"https:\/\/blog.twitter.com\/2014\/coming-soon-a-whole-new-you-in-your-twitter-profile\">announced<\/a> a new profile layout. Updated creative specs (for when your brand page transitions over to the new layout) include:<\/p>\n<ul>\n<li>Profile Photo: 400&#215;400 pixels<\/li>\n<li>Header Photo: 1500&#215;500 pixels\n<ul>\n<li>Note: the header is cropped to a 2:1 aspect ratio on mobile devices.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><i>LinkedIn:<\/i><\/p>\n<ul>\n<li>Banner image: 646&#215;220 pixels<\/li>\n<li>Standard Logo: 100&#215;60 pixels<\/li>\n<li>Square Logo: 50&#215;50 pixels<\/li>\n<\/ul>\n<p><b>3. Usage Rights<\/b> Possibly the most important aspect of using images on social media is whether your brand actually has the right to do so. Three key questions to ask yourself include: <i>\u00a0<\/i><i>Do we own this image?<\/i> <i>\u00a0<\/i><i>In what context do we own this image?<\/i><\/p>\n<ul>\n<li><i>Royalty-Free:<\/i> stock images for purchase that can be used in any application, for as long as you like, in as many different projects as you like.<\/li>\n<li><i>Rights-Managed:<\/i> stock images for purchase based on licenses for a defined scope of usage and some are available with exclusive rights.<\/li>\n<\/ul>\n<p><i>\u00a0<\/i><i>How long do we have rights to this image?<\/i><\/p>\n<ul>\n<li>Rights-managed stock images will state in the license when usage runs out<\/li>\n<\/ul>\n<p><b>4. Advertising Considerations. <\/b>While each platform is constantly changing, there are a few considerations to keep in mind when utilizing imagery in paid social: <i>Facebook:<\/i><\/p>\n<ul>\n<li>Facebook Paid Ad images have a recommended aspect ratio of 1.91:1 and an upload size of 1,200&#215;627 pixels.<\/li>\n<li>Promoted posts only allow 20% of the image to contain logos\/copy within the image. Want to know if your image works? Try out their handy tool <a href=\"https:\/\/www.facebook.com\/ads\/tools\/text_overlay\">here<\/a>.<\/li>\n<\/ul>\n<p><i>Instagram:<\/i><\/p>\n<ul>\n<li>As far as we know, Instagram ads have the same image requirements as regular Instagram uploads.<\/li>\n<\/ul>\n<p><b>5. Quick Facts. <\/b>Beyond basic image sizes, advertising, and rights, here are a few nuances to images that are helpful for social media practitioners to understand. <b>\u00a0<\/b><\/p>\n<p><i>Pinterest\u00a0<\/i><sup><a href=\"http:\/\/social.ogilvy.com\/feed#_ftn1\" title=\"\">[1]<\/a><\/sup><\/p>\n<ul>\n<li>Images with less than 30% whitespace are repinned the most.<\/li>\n<li>Images with multiple dominant colors have 3.25 times more repins per image than images with a single dominant color.<\/li>\n<li>Red, orange and brown images receive approximately twice as many repins as blue images<\/li>\n<\/ul>\n<p><i>\u00a0<\/i><i>Twitter<\/i><\/p>\n<ul>\n<li>Twitter images now have a preview that automatically populates within the user\u2019s feed. This part of the image \u2013 or whole image \u2013 has a 2:1 aspect ratio (the proportional relationship between an image\u2019s width and height).<\/li>\n<li>Tweets featuring images garner 18% more clicks, 89% more favorites, and 150% more retweets than tweets without images.<sup><a href=\"http:\/\/social.ogilvy.com\/feed#_ftn2\" title=\"\">[2]<\/a><\/sup><\/li>\n<\/ul>\n<p>Now that you know the basics, what questions do you have about imagery?<\/p>\n<div>\n<hr align=\"left\" size=\"1\" width=\"33%\" \/>\n<div><a href=\"http:\/\/social.ogilvy.com\/feed#_ftnref1\" title=\"\">[1]<\/a> http:\/\/blog.curalate.com\/the-perfect-pinterest-pin-how-to-optimize-your-images-for-maximum-engagement-on-pinterest\/<\/div>\n<div><a href=\"http:\/\/social.ogilvy.com\/feed#_ftnref2\" title=\"\">[2]<\/a> http:\/\/sproutsocial.com\/insights\/retweets-images-study\/<\/div>\n<\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0This guest post was written by Hope Frank, Assistant Account Executive at Social@Ogilvy Chicago, and Josh Williams, Art Director at Ogilvy PR Worldwide. Imagery is key to any social content strategy. Here are 5 must-knows&hellip;<\/p>\n<p><a class=\"readmore\" href=\"https:\/\/www.timwyatt.ca\/test\/?p=522\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-522","post","type-post","status-publish","format-standard","hentry","category-socialogilvy","comments-off"],"_links":{"self":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts\/522"}],"collection":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=522"}],"version-history":[{"count":1,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts\/522\/revisions"}],"predecessor-version":[{"id":523,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts\/522\/revisions\/523"}],"wp:attachment":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}