{"id":572,"date":"2014-09-26T11:30:32","date_gmt":"2014-09-26T11:30:32","guid":{"rendered":"http:\/\/www.timwyatt.ca\/test\/?p=572"},"modified":"2014-09-30T18:52:11","modified_gmt":"2014-09-30T18:52:11","slug":"social-digest-email-is-exciting","status":"publish","type":"post","link":"https:\/\/www.timwyatt.ca\/test\/?p=572","title":{"rendered":"Social Digest \u2013 Email is exciting!"},"content":{"rendered":"<p>Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week dive into the iPhone chatter, some brand experimentation, and a few pretty scary GIFs. Take the plunge&#8230;<\/p>\n<p><span id=\"more-21453\"><\/span><\/p>\n<h1>3 THINGS YOU NEED TO KNOW<\/h1>\n<ul>\n<li>Facebook will factor <a href=\"http:\/\/bit.ly\/1tWYiis\" target=\"_blank\">trending topics and news<\/a> into its &#8220;served to&#8221; formula for content. In summary, this will give lower priority to user content, and higher priority to breaking news stories that are receiving high engagement &#8211; a step in the direction of the Twitter world.<\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-family: tahoma, sans-serif;\">Spotify to bring takeover video ads\u00a0<a href=\"http:\/\/bit.ly\/1Dw4bay\" target=\"_blank\">into the mix<\/a>\u00a0(see what I did there?)<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-family: tahoma, sans-serif;\">Views for the top 100 YouTube channels have grown\u00a0<a href=\"http:\/\/bit.ly\/1Ca7WAI\" target=\"_blank\">80% in a year<\/a><br \/>\n<\/span><\/li>\n<\/ul>\n<h1><\/h1>\n<p>&nbsp;<\/p>\n<h1>The Big Apple<\/h1>\n<ul>\n<li><span style=\"font-family: tahoma, sans-serif;\">The iPhone 6:\u00a0<a href=\"http:\/\/bit.ly\/1uDapiv\" target=\"_blank\">now with extra clumsiness<\/a><\/span><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/ind.pn\/1vc38qw\" target=\"_blank\">Apple sells 10m devices on opening weekend<\/a>\u00a0(Click through the image gallery for sufficiently cringe-worthy images of elated fanboys leaving\u00a0Apple\u00a0stores)<\/li>\n<\/ul>\n<ul>\n<li>#Bendgate:<a href=\"http:\/\/tnw.co\/1wMpSi6\" target=\"_blank\">The internet reacts<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1pqlhMC\" target=\"_blank\">The iPhone 6 vs the Samsung Galaxy S5<\/a>, from the Onion<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1B3hlaR\" target=\"_blank\">All the ways in which Apple is late to the party<\/a> (Includes gems like\u00a0&#8221;If you need help with your new iPhone&#8217;s features, just ask an Android user. We&#8217;ve had this stuff for years&#8221;)<\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-family: tahoma, sans-serif;\"><a href=\"http:\/\/bit.ly\/1pqh4Zl\" target=\"_blank\">Mashable&#8217;s Todd Wasserman on why he won&#8217;t be buying an Apple Watch<\/a><br \/>\n<\/span><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1wJpPDC\" target=\"_blank\"><span style=\"font-family: tahoma, sans-serif;\">Snapchat for your wrist<\/span><\/a><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-family: tahoma, sans-serif;\"><a href=\"http:\/\/bit.ly\/1Ca8kzo\" target=\"_blank\">Twitter on iOS gets a revamp<\/a><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h1>In other news\u2026<\/h1>\n<ul>\n<li>Facebook&#8217;s now averaging 1bn video views per day,\u00a0<a href=\"http:\/\/bit.ly\/1x6NIYJ\" target=\"_blank\">and 2\/3 of those are on mobile<\/a><\/li>\n<\/ul>\n<div>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1rlgIII\" target=\"_blank\">Twitter&#8217;s Buy Now button is here<\/a><\/li>\n<\/ul>\n<\/div>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1uDc9Zh\" target=\"_blank\">Brands experimenting with Hyperlapse<\/a><\/li>\n<\/ul>\n<ul>\n<li>Big brands jump on\u00a0<a href=\"http:\/\/bit.ly\/1mJ0ERl\" target=\"_blank\">Flipboard&#8217;s video ads<\/a>, which will appear in users&#8217; streams. No autoplay (for now)<\/li>\n<\/ul>\n<ul>\n<li>How Nissan sped forward with a royal baby tweet in\u00a0<a href=\"http:\/\/bit.ly\/1mqx02A\" target=\"_blank\">just seven minutes<\/a><\/li>\n<\/ul>\n<ul>\n<li>A study finds <a href=\"http:\/\/bit.ly\/1BaUElh\" target=\"_blank\">6 of the top 10 brand posts on Facebook (from 2014) are about sports<\/a>. The numbers are based on total likes, comments and shares, but of course doesn&#8217;t account for paid support. So does this ranking mean that sport content was truly better, or simply that pockets were deeper?<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/engt.co\/ZQf1sp\" target=\"_blank\">Samsung&#8217;s gone round the bend<\/a><\/li>\n<\/ul>\n<ul>\n<li>Blackberry&#8217;s upcoming <a href=\"http:\/\/bit.ly\/1rlh1mV\" target=\"_blank\">Passport smartphone<\/a> now has a price tag. I&#8217;d imagine anyone with oddly-shaped pockets will now be on the edge of their seats<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1yoIXv8\" target=\"_blank\">Has Google Glass met its match?<\/a><\/li>\n<\/ul>\n<ul>\n<li>Harrods launches\u00a0<a href=\"http:\/\/dailym.ai\/1qxY7UI\" target=\"_blank\">Stiletto Wars<\/a>\u00a0&#8211; basically Candy Crush for shoes<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1rlh8yJ\" target=\"_blank\">Before you decide which smartwatch to buy&#8230;<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1qpPX0y\" target=\"_blank\">Forget what you think you know about Millenials<\/a><\/li>\n<\/ul>\n<ul>\n<li>Random, and not really social-related, but in the age of smartwatches, &#8220;real-time&#8221; and OH NOESSSS IT&#8217;S 11.02 AND I WAS MEANT TO BE ON A CALL AT 11.00, I really love the concept of the watch that tries to get you to stop counting the minutes. <a href=\"http:\/\/bit.ly\/1rlha9N\" target=\"_blank\">This is Slow<\/a><a href=\"http:\/\/bit.ly\/1rlha9N\" target=\"_blank\"><br \/>\n<\/a><\/li>\n<\/ul>\n<div><\/div>\n<p>&nbsp;<\/p>\n<h1>Just for fun<\/h1>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1vkw4wK\" target=\"_blank\">Customer complaint of the day<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/Yca24b\" target=\"_blank\">Bad fan art.<\/a> My favourite was Nick Cage, until I saw David Schwimmer and was instantly reminded of <a href=\"http:\/\/ind.pn\/1v4nvXs\" target=\"_blank\">this<\/a>.<\/li>\n<\/ul>\n<ul>\n<li>Last time it was pears looking like babies,\u00a0<a href=\"http:\/\/bit.ly\/ZbXJpK\" target=\"_blank\">now it&#8217;s peaches wearing panties<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1mJ2q4T\" target=\"_blank\">These GIFs freaked me out<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1CablQc\" target=\"_blank\">This ACTUALLY happened<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1uDdL5g\" target=\"_blank\">How social media is changing your brain&#8230; literally<\/a>\u00a0(for example, there are similarities in the brains of heavy social media users and those with drug dependencies)<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1pbAJNi\" target=\"_blank\">Coffee naps are better than coffee or naps alone<\/a><\/li>\n<\/ul>\n<ul>\n<li>And finally,\u00a0<a href=\"http:\/\/bit.ly\/1x6PZ6a\" target=\"_blank\">this squirrel<\/a>\u00a0just became the king of the photobomb<\/li>\n<\/ul>\n<div><\/div>\n<p>&nbsp;<\/p>\n<h1>Worth a Watch<\/h1>\n<div>\n<ul>\n<li><span style=\"font-family: tahoma, sans-serif;\"><a href=\"http:\/\/bit.ly\/1Dw6nyU\" target=\"_blank\">Why Starbucks (almost) always spells your name wrong<\/a><\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-family: tahoma, sans-serif;\"><a href=\"http:\/\/bit.ly\/1rivxKM\" target=\"_blank\">This guy<\/a>\u00a0played 99 Red Balloons using JUST RED BALLOONS<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-family: tahoma, sans-serif;\">KILL IT KILL IT&#8230;\u00a0<a href=\"http:\/\/bit.ly\/1yoKHVh\" target=\"_blank\">Oh hang on,\u00a0it&#8217;s just a dog in costume<\/a><\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-family: tahoma, sans-serif;\"><a href=\"http:\/\/bit.ly\/1rivLSl\" target=\"_blank\">This IKEA ad will make you smile<\/a>\u00a0(granted, similar things have been done before, but this one includes a few nice touches)<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-family: tahoma, sans-serif;\"><a href=\"http:\/\/bit.ly\/1sVYfiG\" target=\"_blank\">One man&#8217;s GoPro Array<\/a><br \/>\n<\/span><\/li>\n<\/ul>\n<\/div>\n<div><span style=\"font-family: tahoma, sans-serif;\">\u00a0<\/span><\/div>\n<h1>Infographic of the Fortnight<\/h1>\n<p><a href=\"http:\/\/bit.ly\/1og8vAU\" target=\"_blank\">The life of Steve Jobs<\/a><\/p>\n<div>\n<p>&nbsp;<\/p>\n<h1>Vine of the Fortnight<\/h1>\n<p><a href=\"http:\/\/bit.ly\/1slm4Ge\" target=\"_blank\">Just a plane wrapper<\/a><\/p>\n<\/div>\n<div>\n<p>&nbsp;<\/p>\n<h1>GIF of the Fortnight<\/h1>\n<p>Here&#8217;s looking at you, kid<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"Social Digest - Email is exciting\" class=\"alignnone size-full wp-image-21462\" height=\"203\" src=\"http:\/\/social.ogilvy.com\/wp-content\/uploads\/dinosaur-art.gif\" width=\"360\" \/><\/p>\n<\/div>\n<div><span style=\"font-family: tahoma, sans-serif;\">\u00a0<\/span><\/div>\n<p><span style=\"font-family: tahoma, sans-serif;\"><br \/>\n\u00c0 bient\u00f4t<br \/>\n<\/span><\/p>\n<div>\n<div><a href=\"http:\/\/twitter.com\/biz987\" target=\"\u201d_blank\u201d\">@biz987<\/a>\u00a0\u00a0||\u00a0<a href=\"http:\/\/twitter.com\/SocialOgilvy\" target=\"\u201d_blank\u201d\">@socialogilvy<\/a><\/div>\n<\/div>\n<div><span style=\"font-family: tahoma, sans-serif;\">\u00a0<\/span><\/div>\n<p><span style=\"font-family: tahoma, sans-serif;\">P.S. To finish,\u00a0<a href=\"http:\/\/bit.ly\/1CagjML\" target=\"_blank\">here&#8217;s a long-ish read for you<\/a>&#8230; but one that&#8217;s worthy of Social Digest&#8217;s title: email is exciting, and it&#8217;s definitely, definitely, definitely not dead<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week dive into the iPhone chatter, some brand experimentation, and a few pretty scary GIFs. Take the&hellip;<\/p>\n<p><a class=\"readmore\" href=\"https:\/\/www.timwyatt.ca\/test\/?p=572\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-572","post","type-post","status-publish","format-standard","hentry","category-socialogilvy","comments-off"],"_links":{"self":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts\/572"}],"collection":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=572"}],"version-history":[{"count":1,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts\/572\/revisions"}],"predecessor-version":[{"id":573,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts\/572\/revisions\/573"}],"wp:attachment":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}