{"id":637,"date":"2015-01-21T18:15:43","date_gmt":"2015-01-21T18:15:43","guid":{"rendered":"http:\/\/www.timwyatt.ca\/test\/?p=637"},"modified":"2015-02-10T03:19:48","modified_gmt":"2015-02-10T03:19:48","slug":"social-digest-is-it-too-late-to-change-the-name","status":"publish","type":"post","link":"https:\/\/www.timwyatt.ca\/test\/?p=637","title":{"rendered":"Social Digest \u2013 Is it too late to change the name?"},"content":{"rendered":"<p>Welcome back to Social\u00a0Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week hear about Instagram, brand fails, and the new trailer for Ant Man (and, unfortunately for Paul Rudd, it seems it <strong>is<\/strong> too late to change the name). Enjoy!<\/p>\n<p>&nbsp;<\/p>\n<h1>3 THINGS YOU NEED TO KNOW<\/h1>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1AXYKiI\" target=\"_blank\">Snapchat valued at $10bn<\/a>\u00a0(Related: Snapchat is asking brands for\u00a0<a href=\"http:\/\/bit.ly\/1xwm8Pu\" target=\"_blank\">$750,000 a day<\/a>\u00a0for its new ads)<\/li>\n<\/ul>\n<ul>\n<li>Instagram now dominates Twitter on\u00a0<a href=\"http:\/\/bit.ly\/1Cffcui\" target=\"_blank\">engagement<\/a>, not just users<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1BBn0sz\" target=\"_blank\">A teen&#8217;s eye view of social media<\/a>. While it&#8217;s an insightful post, it is just a window into one teen&#8217;s opinion and usage habits. For more perspectives, click onto the comments on the right hand side<\/li>\n<\/ul>\n<p><span><span><br \/>\n<\/span><\/span><\/p>\n<h1>In other news\u2026<\/h1>\n<p>&nbsp;<\/p>\n<ul>\n<li>Virgin Trains saves this poor man from a loo roll predicament,\u00a0<a href=\"http:\/\/bit.ly\/1AXZtk0\" target=\"_blank\">via Twitter<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1Cvw4O0\" target=\"_blank\">Congrats Pepsi<\/a>, this week you made it onto the (still fairly short) list of YouTube pre-roll ads I didn&#8217;t skip past<\/li>\n<\/ul>\n<ul>\n<li>Redditors\u00a0<a href=\"http:\/\/exm.nr\/1DK929U\" target=\"_blank\">smelled a rat<\/a>\u00a0when Nissan &amp; Renault&#8217;s CEO conducted an AMA (Ask Me Anything)<\/li>\n<\/ul>\n<ul>\n<li>In a move towards a more\u00a0tailored\u00a0stream, Twitter rolls out a \u2018<a href=\"http:\/\/bit.ly\/1yqAqqt\" target=\"_blank\">while you were away<\/a>\u2019 recap feature<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1KQ6Gbm\" target=\"_blank\">Facebook is the new AOL<\/a><\/li>\n<\/ul>\n<ul>\n<li>Get your brand&#8217;s social profiles into the\u00a0<a href=\"http:\/\/bit.ly\/1DK97u3\" target=\"_blank\">first page<\/a>\u00a0of Google&#8217;s results<\/li>\n<\/ul>\n<ul>\n<li>Google&#8217;s customisable phone,\u00a0<a href=\"http:\/\/on.fb.me\/1wfY2YU\" target=\"_blank\">Project Ara<\/a>, is coming to Puerto Rico this year<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1AY019o\" target=\"_blank\">The most viral ads of 2014<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1y556gj\" target=\"_blank\">The biggest brand fails of 2014<\/a><\/li>\n<\/ul>\n<ul>\n<li>Pinterest will soon be home to more ads,\u00a0<a href=\"http:\/\/bit.ly\/1BBnZsL\" target=\"_blank\">but they&#8217;ll blend right in<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/on.mash.to\/1DK9i8Q\" target=\"_blank\">T<\/a><a href=\"http:\/\/on.mash.to\/1DK9i8Q\" target=\"_blank\">he latest numbers on WhatsApp are in<\/a>. 700m users (monthly) and 300 billion messages sent daily<\/li>\n<\/ul>\n<ul>\n<li>And finally,\u00a0<a href=\"http:\/\/bit.ly\/1DK9jJX\" target=\"_blank\">Facebook at work?<\/a><\/li>\n<\/ul>\n<div><span style=\"font-family: tahoma, sans-serif;\">\u00a0<\/span><\/div>\n<p><span><span><br \/>\n<\/span><\/span><\/p>\n<h1>Just for fun<\/h1>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/17P1y89\" target=\"_blank\">You believed it for a sec didn&#8217;t you?<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1DK9nJs\" target=\"_blank\">Lads, you might have trouble watching this GIF<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/154ycl8\" target=\"_blank\">Moustaches made of hair<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/on.mash.to\/1yrgEJH\" target=\"_blank\">If Friends episodes were filmed today<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/on.mash.to\/1x9tZ6D\" target=\"_blank\">Peter Griffin is real<\/a><\/li>\n<\/ul>\n<ul>\n<li>And finally, think your year was off to a bad start?\u00a0<a href=\"http:\/\/on.mash.to\/17P1TI1\" target=\"_blank\">You&#8217;ve got it easy<\/a><\/li>\n<\/ul>\n<div><span style=\"font-family: tahoma, sans-serif;\">\u00a0<\/span><\/div>\n<p>&nbsp;<\/p>\n<h1>Worth a Watch<\/h1>\n<div><span style=\"font-family: tahoma, sans-serif;\">\u00a0<\/span><\/div>\n<div>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/1BaLji4\" target=\"_blank\">When dance meets digital projection<\/a><\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/on.mash.to\/1ucbCwG\" target=\"_blank\">The first trailer for Marvel&#8217;s Ant Man has landed<\/a>\u00a0(Related:\u00a0<a href=\"http:\/\/bit.ly\/1xwo6zu\" target=\"_blank\">the second Avengers trailer is here too<\/a>)<\/li>\n<\/ul>\n<ul>\n<li><a href=\"http:\/\/bit.ly\/154yvN3\" target=\"_blank\">The perfect selfie prank?<\/a><\/li>\n<\/ul>\n<\/div>\n<div><span style=\"font-family: tahoma, sans-serif;\">\u00a0<\/span><\/div>\n<div>\n<p>&nbsp;<\/p>\n<h1>GIF of the Fortnight<\/h1>\n<p>&#8220;I dare you to throw that onto the ice&#8221;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/ci5.googleusercontent.com\/proxy\/tes8jpdsVyJED_YdrXIJY2AgNSDydY8aguIvJQ4mUd4CXVKyYVaFqIvO8kygc7lCRSXhv1ewTwFv6Ei6ME6bz1c0I8oj5DGssnmKNeFCwJbdJ3hBm63Zyc2etOU0SQTNjWb9bYJt44rhuiVlUOzEyIthrb-HFchE8-s-PlpOkVE=s0-d-e1-ft#http:\/\/s3-ec.buzzfed.com\/static\/2015-01\/7\/14\/enhanced\/webdr12\/anigif_enhanced-buzz-28292-1420660720-18.gif\" \/><\/p>\n<p>[<a href=\"http:\/\/bit.ly\/1xwonSX\" target=\"_blank\">Can&#8217;t see this GIF?<\/a>]<\/p>\n<p>Cheers, see you in two weeks,<\/p>\n<p>Bizhan<\/p>\n<p>PS\u00a0Am I the only one who thinks\u00a0<a href=\"http:\/\/bit.ly\/1IQpvHL\" target=\"_blank\">this<\/a>\u00a0is a bit of an eggs-aggeration?<\/p>\n<p>PPS I saw\u00a0<a href=\"http:\/\/bit.ly\/1IQpyDi\" target=\"_blank\">Birdman<\/a>\u00a0yesterday &#8211; believe the hype, it&#8217;s great.<\/p>\n<p><span style=\"font-family: tahoma, sans-serif;\">\u00a0<\/span><\/p>\n<\/div>\n<div><\/div>\n<div><a href=\"http:\/\/twitter.com\/biz987\" target=\"\u201d_blank\u201d\">@biz987<\/a>\u00a0\u00a0||\u00a0<a href=\"http:\/\/twitter.com\/SocialOgilvy\" target=\"\u201d_blank\u201d\">@socialogilvy<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welcome back to Social\u00a0Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week hear about Instagram, brand fails, and the new trailer for Ant Man (and, unfortunately for Paul Rudd,&hellip;<\/p>\n<p><a class=\"readmore\" href=\"https:\/\/www.timwyatt.ca\/test\/?p=637\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-637","post","type-post","status-publish","format-standard","hentry","category-socialogilvy","comments-off"],"_links":{"self":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts\/637"}],"collection":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=637"}],"version-history":[{"count":1,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts\/637\/revisions"}],"predecessor-version":[{"id":638,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts\/637\/revisions\/638"}],"wp:attachment":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}