{"id":639,"date":"2015-01-21T15:20:52","date_gmt":"2015-01-21T15:20:52","guid":{"rendered":"http:\/\/www.timwyatt.ca\/test\/?p=639"},"modified":"2015-02-10T03:19:48","modified_gmt":"2015-02-10T03:19:48","slug":"millennials-the-new-age-heroes","status":"publish","type":"post","link":"https:\/\/www.timwyatt.ca\/test\/?p=639","title":{"rendered":"Millennials: The New Age Heroes"},"content":{"rendered":"<p>Heroes\u00a0\u2013 firefighters, X-men, Enrique Iglesias circa 2001 \u2013 are known to be bold problem solvers who fight for good (or your heart). Why then are\u00a0Millennials\u00a0known as the \u201chero\u201d generation? And why does that answer matter to companies?<\/p>\n<p>Millennials\u00a0are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind. Moreover, the development of new technologies and experiential services showcased at this year\u2019s CES event seem to have the Millennials in mind, opening up countless new opportunities for brands to build programs that engage the Millennial generation; but first it\u2019s necessary to understand the audience.<\/p>\n<p>In an exclusive Social@Ogilvy webinar, Millennial expert <a href=\"https:\/\/www.linkedin.com\/in\/tmetrokin\">Todd Metrokin<\/a>, Vice President and Creative Strategist, Ogilvy &amp; Mather Washington D.C., shared a deeper look at Millennial behaviors and how to market to this \u201chero\u201d generation. Topics covered include:<\/p>\n<ul>\n<li>Who are the\u00a0Millennials?<\/li>\n<li>What do they care about?<\/li>\n<li>How can brands engage\u00a0Millennials?<\/li>\n<\/ul>\n<p>View the full webinar presentation below:<\/p>\n<\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a href=\"http:\/\/www.slideshare.net\/socialogilvy\/socialogilvy-on-millennials-the-new-age-heroes\" target=\"_blank\" title=\"Social@Ogilvy on Millennials, the New Age Heroes\">Social@Ogilvy on Millennials, the New Age Heroes<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/socialogilvy\" target=\"_blank\">Social@Ogilvy<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p>Enjoy these infographics to share that summarize key takeaways from the session:<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/social.ogilvy.com\/wp-content\/uploads\/5-Emerging-Millennial-Traits.png\"><img loading=\"lazy\" decoding=\"async\" alt=\"5 Emerging Millennial Traits\" class=\"wp-image-22015\" height=\"277\" src=\"http:\/\/social.ogilvy.com\/wp-content\/uploads\/5-Emerging-Millennial-Traits.png\" width=\"277\" \/><\/a>\u00a0 \u00a0 \u00a0 \u00a0\u00a0<a href=\"http:\/\/social.ogilvy.com\/wp-content\/uploads\/6-Ways-to-Market-to-Millennials.png\"><img loading=\"lazy\" decoding=\"async\" alt=\"6 Ways to Market to Millennials\" class=\"alignnone  wp-image-22016\" height=\"277\" src=\"http:\/\/social.ogilvy.com\/wp-content\/uploads\/6-Ways-to-Market-to-Millennials.png\" width=\"277\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heroes\u00a0\u2013 firefighters, X-men, Enrique Iglesias circa 2001 \u2013 are known to be bold problem solvers who fight for good (or your heart). Why then are\u00a0Millennials\u00a0known as the \u201chero\u201d generation? And why does that answer matter&hellip;<\/p>\n<p><a class=\"readmore\" href=\"https:\/\/www.timwyatt.ca\/test\/?p=639\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-639","post","type-post","status-publish","format-standard","hentry","category-socialogilvy","comments-off"],"_links":{"self":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts\/639"}],"collection":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=639"}],"version-history":[{"count":1,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts\/639\/revisions"}],"predecessor-version":[{"id":640,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=\/wp\/v2\/posts\/639\/revisions\/640"}],"wp:attachment":[{"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.timwyatt.ca\/test\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}