{"id":641,"date":"2015-01-12T16:21:22","date_gmt":"2015-01-12T16:21:22","guid":{"rendered":"http:\/\/www.timwyatt.ca\/test\/?p=641"},"modified":"2015-02-10T03:19:49","modified_gmt":"2015-02-10T03:19:49","slug":"10-books-that-best-explain-social-media","status":"publish","type":"post","link":"https:\/\/www.timwyatt.ca\/test\/?p=641","title":{"rendered":"10 Books That Best Explain Social Media"},"content":{"rendered":"

Thomas Crampton<\/a>,\u00a0Global Managing Director of Social@Ogilvy, has compiled a list of the 10 Books That Best Explain Social Media<\/a> (and a few bonus books). The following appeared on his blog<\/a> on January 12, 2015.<\/em><\/p>\n

Tropical rain forests have been felled for trite tomes on Social Media hyperventilating how \u201ceverything is different\u201d.<\/p>\n

It isn\u2019t.<\/p>\n

People are still people.<\/p>\n

Rather than look for a book on \u201cHow To Snapchat\u201d, I seek insight from great thinkers around sociology, behavior change and influence.<\/p>\n

The below list of books was compiled with much input from the global Social@Ogilvy\u00a0team with a view to helping people not so familiar with social media understand what is happening.<\/p>\n

Which book would you add to the list?<\/strong><\/p>\n

1. Not surprisingly, one of the most recommended was a classic written before the advent of social media:\u00a0Robert Cialdini on Influence: The Psychology of Persuasion<\/a>.<\/p>\n

Influence, the effect that one person\u2019s actions have on others, is a key element to thinking about social media. Cialdini identified the key drivers of influence before Facebook was born. His principles remain true today, though the tools have evolved. This is my desert island book for social media.<\/p>\n

2. Also in an older vein, in my discussions with SurveyMonkey CEO\u00a0Dave Goldberg<\/a>\u00a0about the roots of his company\u2019s mission, he cited\u00a0Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States<\/a>. Published in 1970, it is an excellent guide to the operational sensitivity that social media can bring to companies.<\/p>\n

3. For a more recent book, danah boyd\u2019s\u00a0It\u2019s Complicated: The Social Lives of Networked Teens<\/a>\u00a0offers a great view into how teens are using social media. Historically, they have been early indicators of the direction social media takes. Among her insights: The Facebook era of social media (open sharing) may have been an anomaly as people move into more private networks.<\/p>\n

4. Although a bit dated, I still think the\u00a0The Cluetrain Manifesto<\/a>\u00a0approach has echoes today. The core idea \u2013 \u201cMarkets are Conversations\u201d \u2013 was well ahead of its time and still stands up. Last week, two of the original authors updated their work with\u00a0New Clues<\/a>.<\/p>\n

5. As companies move towards telling stories across social media, they have an ever greater need to understand the principles of memorable stories. Chip and Dan Heath\u2019s\u00a0Made to Stick: Why Some Ideas Survive and Others Die<\/a>\u00a0is a great guide to storytelling. Good book for anyone looking to create compelling content, from journalists to content marketers.<\/p>\n

6. People behave irrationally, but predictably. What are the triggers and touchpoints that allow us to identify what is\u00a0Predictably Irrational: The Hidden Forces That Shape Our Decisions<\/a>?<\/p>\n

7. Signaling theory masterclass:\u00a0Codes of the Underworld: How Criminals Communicate<\/a>.<\/p>\n

8. Former Facebook product designer Paul Adams, an industry superstar, wrote\u00a0Grouped: How small groups of friends are the key to influence on the social web<\/a>.<\/p>\n

9. Clay Shirky, a leading thinker based at Columbia, wrote\u00a0Here Comes Everybody: The Power of Organizing Without Organizations<\/a>. All of his work is worth a read.<\/p>\n

10. You could argue that, in the sweep of human history, the era of Mass Media was an abheration sparked by the steam press and electronics. Humanity is now simply reverting to the norm, thanks to the Internet and social media, according to Tom Standage in\u00a0Writing on the Wall: Social Media \u2013 The First 2,000 Years<\/a>.<\/p>\n

Rounding out the list for some bonus books are:<\/p>\n

11.\u00a0Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less<\/a><\/p>\n

12.\u00a0Search and Social: The Definitive Guide to Real-Time Content Marketing<\/a><\/p>\n

13.\u00a0Age of Context: Mobile, Sensors, Data and the Future of Privacy<\/a><\/p>\n

14.\u00a0The Seven Success Factors of Social Business Strategy<\/a><\/p>\n

15.\u00a0Digital Disruption: Unleashing the Next Wave of Innovation<\/a><\/p>\n

16.\u00a0The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly<\/a><\/p>\n

17.\u00a0Trust Me, I\u2019m Lying: Confessions of a Media Manipulator<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Thomas Crampton,\u00a0Global Managing Director of Social@Ogilvy, has compiled a list of the 10 Books That Best Explain Social Media (and a few bonus books). The following appeared on his blog on January 12, 2015. Tropical…<\/p>\n

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