SXSW has firmly established itself as a top event for creative technologies and innovative thinking. The festival grows each year, welcoming more music, art, technology, startups, fans, and above all, ideas that shape the future of how consumers behave and interact with each other and brands, both online and offline.<\/p>\n
At Ogilvy, we are passionate about this space. Partnering with leading thinkers, technologists, artists, and brands over the years has helped us build some of our most effective and creative work. We\u2019re excited about furthering conversations and exploring new ideas in the rapidly changing environment that we encounter every day. That\u2019s why teams around Ogilvy have proposed several panels for SXSW 2016.<\/p>\n
Help vote for the events below that you would like to hear more about, and we\u2019ll see you in Austin!<\/p>\n
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Agile – Why Should Engineers Have All the Fun?<\/span>\u00a0<\/strong><\/span><\/p>\n Agile and associated methodologies are often touted as one of the main reasons why modern engineering teams can iterate on Products so quickly. Drawing on experience gained from startups, blue chip companies, digital creative agencies, education, accelerators, publishing houses and much more, this panel will explore how some of these techniques can be applied to the wider organisation.<\/p>\n Vote here:\u00a0http:\/\/panelpicker.sxsw.com\/vote\/52141<\/a><\/em><\/p>\n The Secret Life of Emojis: Are Words Under Attack?\u00a0<\/strong><\/p>\n Words are expressive, evocative and essential. Words let us declare our feelings and form relationships. But our language is being invaded.\u00a0The intruders are little yellow faces, smiling turds, and sassy girls in pink. The English language is changing as a consequence and the results are fascinating. At SXSW I\u2019ll explore the emoji invasion.<\/p>\n Vote here:\u00a0http:\/\/panelpicker.sxsw.com\/vote\/52589<\/a><\/em><\/p>\n A Brit’s Take on the Future of Late Night\u00a0<\/strong><\/p>\n By comparatively analyzing US and UK late night television shows such as Jimmy Fallon and Graham Norton, this session will look at the future of late night, specifically focusing on the role social media will play in its consumption and structure.\u00a0This session will be brought to life with a range of video clips from late night television shows while using social media data from the shows in 2015\/2016.<\/p>\n Vote here:\u00a0http:\/\/panelpicker.sxsw.com\/vote\/54519<\/a><\/em><\/p>\n Growing Up With Double D – Diversity & Digital<\/strong><\/p>\n Diversity and Digital have been the two biggest changes for marketers and technology innovators seeking to target consumers with brand messages. This session explores how the two are inter-linked, and the opportunities for diversity and digital in your social and technology-led marketing campaigns.<\/p>\n Vote here:\u00a0http:\/\/panelpicker.sxsw.com\/vote\/56389<\/a><\/em><\/p>\n Content Studios: The Who\u2019s and How To\u2019s\u00a0<\/strong><\/p>\n Have you ever wondered how content is made? Who are the brains behind that up-to-the-minute reactive content? Where do they work? What do they look like?\u00a0This talk provides an insight into editorial planning, rapid content creation, social data and analytics monitoring, paid distribution capabilities, and how to bring a responsive content studio to life.<\/p>\n Vote here:\u00a0http:\/\/panelpicker.sxsw.com\/vote\/56656<\/a><\/em><\/p>\n Is Education Policy Stifling Innovation?<\/strong><\/p>\n As digital innovation and technology continues to reshape the classroom and unlock possibilities for teachers and students, we need policies that can support and accelerate that innovation toward improving student outcomes. But can we agree on fundamental education technology policy objectives? And can we find the right ways to get there quickly?<\/p>\n Vote here:\u00a0http:\/\/panelpicker.sxsw.com\/vote\/55785<\/a><\/em><\/p>\n Is Access to Performance Data Good for Students?<\/strong><\/p>\n Student data and privacy is a sensitive subject in education.\u00a0New tools provide students with real-time access to their own learning analytics. But is this beneficial? Some say it\u2019s empowering, but others argue it will open Pandora\u2019s box by demotivating students and lowering confidence.<\/p>\n Vote here:\u00a0http:\/\/panelpicker.sxsw.com\/vote\/56933<\/a><\/em><\/p>\n The Myth of the Learning Style Holds Students Back<\/strong><\/p>\n Many education experts argue that there are as many as 19 different learning styles. While this seems large, from a cognitive perspective, it does not even begin to scratch the surface on the millions of ways students can solve one problem. In this panel we’ll explore\u00a0how educators can accommodate millions of different learning styles without demotivating particular groups of students.<\/p>\n Vote here:\u00a0http:\/\/panelpicker.sxsw.com\/vote\/54712<\/a><\/em><\/p>\n Microcredentials: Bridge from Education to Career<\/strong><\/p>\n Higher ed is seeing the beginnings of a consumer-driven world in which the traditional constructs of education are replaced by unbundled offerings focused on competency-based learning and credentialing. This panel will look at\u00a0the drivers of the micro-credentialing trend and weigh the benefits and risks of this new model for education.<\/p>\n Vote here:\u00a0http:\/\/panelpicker.sxsw.com\/vote\/56984<\/a><\/em><\/p>\n Community Colleges: Leading Through Innovation<\/strong><\/p>\n Community colleges play a critical role in preparing a large number of students for success in the workforce. However, they also face low graduation and retention rates, and nearly 50% of 2-year students enter remediation.\u00a0This session offers an in-depth look at how the ACCelerator and programs like it are helping community colleges fulfill their mission of helping all students achieve success.<\/p>\n Vote here:\u00a0http:\/\/panelpicker.sxsw.com\/vote\/55789<\/a><\/em><\/p>\n How I Implemented Digital Learning at Scale<\/strong><\/p>\n Many school districts have uneven transitions to ed tech. This panel will\u00a0debate whether it is necessary to provide teachers with structured and unstructured digital content and discuss how to create a digital learning environment that is accessible anytime and anywhere as well as how to fund teacher training to support new digital instructional practices.<\/p>\n Vote here:\u00a0http:\/\/panelpicker.sxsw.com\/vote\/55869<\/a><\/em><\/p>\n Educator\u2019s Dilemma: Defining Open in Education<\/strong><\/p>\n Open learning environments are not only in the best interest of students and educators; they are vital for survival in the new learning ecosystem.\u00a0This is why open learning environments are gaining popularity among states, school districts and lawmakers.\u00a0But many education experts and policy advocates disagree on what it means to be truly open. Are open technology standards the key, or are free, open-source educational resources the defining factor of open technology in education? Or is it a mix of both?<\/p>\n