![\"Dave](\"http:\/\/www.convinceandconvert.com\/wp-content\/uploads\/2016\/03\/Dave-Kerpen-Instagram.jpg\")
You Can’t Fake Authenticity<\/h3>\nYou Can’t Fake Authenticity<\/h3>\nWhile technology and the way we communicate evolves at a rapid pace, there are some things that stay the same. Mainly, the importance of people skills. This is true for both people and businesses alike. Even the most well thought-out and perfectly executed social plan can fall flat if it loses sight of the essential humanity of its audience.<\/b><\/p>\n
Dave has authored several best-selling books on the art of social. This body of work has now culminated in a book that addresses the very foundation of social, both online and off: people. Human beings<\/b> manage social and human beings receive social.<\/strong> Yet somehow that human element can be forgotten amongst the plans, posts, and KPIs. Dave is here to bring us back to basics and get your social off the screen and into the heart of your customers.<\/p>\n <\/p>\n “Really get to know your audience and be super interested in who they are as individuals. They are going to be interested in you because of the fact that you’re interested in them.” \u2014@DaveKerpen<\/p>\n “You’ve got to meet unhappy customers where they are<\/b> and put yourself in their shoes.” \u2014@DaveKerpen (highlight to tweet)<\/p>\n “There is an art and a science to both social media and people skills.” \u2014@DaveKerpen (highlight to tweet)<\/p>\n “If you don’t have a business plan that you can put on one sheet of paper, then there’s a problem.<\/b>” \u2014@DaveKerpen<\/p>\n “If you can give people the right awesomeness, you’re going to change their lives<\/b> and help your bottom line.<\/b>” \u2014@DaveKerpen<\/p>\n <\/p>\nIn This Episode<\/h3>\n
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Quotes From This Episode<\/h3>\n
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