![\"promote-e-book-cover\"](\"http:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2016\/02\/promote-e-book-cover-390x215.jpg\")
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Marketers often pour their efforts, resources, and budgets into developing an e-book only to move on once the landing page is live. Your e-book could be the next game-changing, Content-Marketing-Award-winning<\/a>, produce-into-a-major-motion-picture piece, but without promotion, nobody will click, download, read, or even see it.<\/p>\n Promoting an e-book goes beyond creating a landing page, tweeting a link, and emailing it to your customers. Those are the staple moves, much like serving turkey and dressing at Thanksgiving dinner.<\/span><\/p>\n Great e-book promotion touches all phases of the sales funnel and requires involvement from multiple teams<\/a> within your organization. A collaborative, planned approach to e-book promotion not only generates leads, but it also catches the eyes of your best prospects. Here\u2019s a look:<\/p>\n Your top-of-funnel efforts likely cast a wide net. You know some information about this audience so you can target accurately, but you don\u2019t know them as well as you know your best customer. Therefore, this is the place to slice and dice your promotion the most. People digest content in different ways. The more you chop it up and share it, the more e-book buzz you\u2019ll create.<\/p>\n Try these tactics, making sure that the e-book always is the call to action:<\/p>\n If you generate a thought leadership, top-of-funnel e-book<\/a>, you might think your promotion efforts stop at the top of the funnel. That is not the case. Other departments and audiences can benefit from your e-book, which will ultimately lead to revenue for your organization — which should be an end goal for you, too.<\/p>\n The middle of the funnel is where you get existing prospects to raise their hand and move closer to the sale. This is probably the toughest part of a marketer\u2019s job. If you have great content and a strong reach, it\u2019s not hard to get net new leads into your database. A simple download is all you need to get the process started. However, to get those leads to commit to a demo or free trial takes more work. Your e-book can help.<\/p>\n Consider these middle-of-funnel ideas:<\/p>\n The bottom of the funnel is where sales takes the lead. Imagine the funnel as a road, and you\u2019re driving down it. As a marketer, you\u2019re in the driver\u2019s seat for the top and middle of the funnel. You control the content, the message, the promotional approach, etc. When you reach the bottom of the funnel, the salesperson takes the wheel. The salesperson is in charge of closing that deal. However, you don\u2019t hop out of the car, you get in the back seat. You can still help, and that e-book is your admission ticket. Here are some ideas to support bottom-of-funnel promotion:<\/p>\n Don\u2019t get overwhelmed \u2013 think of this post as a tapas menu, where you can pick and choose the tactics that work for you. As you promote your e-book, you\u2019ll quickly learn what works (and what doesn\u2019t work). From there, you can hone in and focus on the successful tactics. Soon, you\u2019ll have a well-oiled machine for not only creating great e-books, but also for getting them out there for the world to see and devour.<\/p>\n We\u2019re following Amanda\u2019s advice. Check out a wealth of content marketing resources in the Content Marketing Institute <\/em>e-book library<\/em><\/a>, from The Essentials of a Documented Content Marketing Strategy to Digital Governance: A Primer for Content Marketers.<\/em><\/p>\n Cover image via pixabay.com<\/em><\/p>\n <\/span><\/p>\n The post 22 Ways to Promote Your E-Book<\/a> appeared first on Content Marketing Institute<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Marketers often pour their efforts, resources, and budgets into developing an e-book only to move on once the landing page is live. Your e-book could be the next game-changing, Content-Marketing-Award-winning, produce-into-a-major-motion-picture piece, but without promotion,…<\/p>\n![\"ebook-promotion-graphic\"](\"http:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2016\/02\/ebook-promotion-graphic.jpg\")
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