Social Digest – Is it too late to change the name?

Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week hear about Instagram, brand fails, and the new trailer for Ant Man (and, unfortunately for Paul Rudd, it seems it is too late to change the name). Enjoy!




  • Instagram now dominates Twitter on engagement, not just users
  • A teen’s eye view of social media. While it’s an insightful post, it is just a window into one teen’s opinion and usage habits. For more perspectives, click onto the comments on the right hand side

In other news…


  • Virgin Trains saves this poor man from a loo roll predicament, via Twitter
  • Congrats Pepsi, this week you made it onto the (still fairly short) list of YouTube pre-roll ads I didn’t skip past
  • Redditors smelled a rat when Nissan & Renault’s CEO conducted an AMA (Ask Me Anything)
  • In a move towards a more tailored stream, Twitter rolls out a ‘while you were away’ recap feature
  • Get your brand’s social profiles into the first page of Google’s results
  • Google’s customisable phone, Project Ara, is coming to Puerto Rico this year

Just for fun




Worth a Watch



GIF of the Fortnight

“I dare you to throw that onto the ice”

[Can’t see this GIF?]

Cheers, see you in two weeks,


PS Am I the only one who thinks this is a bit of an eggs-aggeration?

PPS I saw Birdman yesterday – believe the hype, it’s great.


Comments are closed.